Today, one of the most important indicators of a company’s success is whether or not it is able to meet the needs of its customers. If a company does not meet its customers’ expectations when it comes to delivering quality products, they are more than likely to look for alternatives. And in industries where competition is high, losing customers can mean huge losses in revenue that could potentially result in business closure. Quality is essential to satisfying customers and retaining their loyalty so they continue to buy from you in the future.
Paul Gravette is a serial entrepreneur with more than twenty years of experience in business start-ups, brand development, software development, internet marketing, and customer/promoter acquisition and retention. He is considered a thought leader in the direct sales industry, and is a highly sought after consultant regarding many of these topics, as well as health and wellness. One of Paul Gravette’s latest ventures is Le-Vel Brands, LLC, a premium lifestyle product company that sells supplements, shakes, and metabolism-boosting wearable adhesives to support healthy lifestyles.
Through the strategic use of digital capabilities such as cloud technology, Paul Gravette has been integral part of transforming Le-Vel into a company that is completely cloud-based, greatly reducing expenditures, which are then redirected towards ensuring that Le-Vel products are formulated using only the highest-quality ingredients. By using these premium-grade ingredients, Paul Gravette is able to offer customers a higher bioavailability than standard ingredients, meaning the body is better able to absorb them at a higher level and reap their associated benefits much more effectively. By focusing on the efficacy of their products versus their margins, Paul Gravette and Mr. Camper believe that company growth will be a byproduct of their superior products. This is especially important in the supplement industry, which has an enormous range of ingredient quality that varies greatly across brands.
To meet these standards of quality, Le-Vel’s executives have established a Scientific and Medical Advisory Board, which has more than 200 years of combined industry research in human nutrition and nutritional supplementation. The company also conducts double-blond placebo-controlled safety and efficacy studies, in addition to working with Ohio State University to complete a statistical analysis on how to improve each future study. In fact, every year the company sets aside a portion of its budget for research and development, demonstrating Paul Gravette and his partner’s commitment to only providing their customers with the best of the best in supplement nutrition.